“I know many of my constituents have questions about AI as its usage continues to rise. It's really reassuring to see a campaign addressing some of the most common concerns I hear about, including the rise of deepfakes and the use of AI in education. I'm pleased Morecambe has been chosen as a pilot location for this campaign as it means my constituents can access information about AI in an engaging format.”

Lizzi Collinge MP - Labour MP for Morecambe and Lunesdale

We need everyone to be involved in policy conversations about AI — how it’s affecting our lives, our jobs, our relationships and the environment. This campaign creates that space, by bringing the debates to people and making clear what's at stake for us all

Dr Caitlin Bentley - Senior Lecturer in AI Education, Kings College London and Deputy Chair of the RAI Skills Pillar

We've all become aware of AI in some sense in the last few years - but this great initiative turns awareness into understanding in a really accessible way. It also helps us work out what to really be aware of. I've loved watching them develop. We made a call for "Awareness raising about AI across society" from our Peoples Panel on AI at the first AI Safety Summit in 2023. And it's great to see that manifest here.

Tim Davies - Research Director: collective and participatory data governance, Connected by Data